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2018 Annual Conference

Hotel & Travel

The Ritz-Carlton, Sarasota, Florida is located only four miles from Sarasota Bradenton International Airport (SRQ) and sixty-five miles from Tampa International Airport (TPA). The hotel is on Florida's Central Gulf Coast conveniently located near the city center overlooking Sarasota Bay. Guests at the Resort enjoy a world-class spa, and access to the Private Members Golf Club and Beach Club. The STA has negotiated a special conference rate of $275 per night, so plan to join us in October.

With over, 26,000 square feet of meeting and event space, The Ritz-Carlton, Sarasota is the perfect meeting location on Florida's Central Gulf Coast. Guests at the Resort enjoy a world-class spa, and access to the Private Members Golf Club and Beach Club. Spacious guest rooms offer private balconies.

The average temperature in Sarasota in October is 65-83°F. Dress is resort casual.


Reservation Deadline

All attendees must make their own hotel reservations by Friday, September 21, 2018! After that date or when our block is full, room rates and availability cannot be guaranteed. The negotiated rate for the STA is $275.00 per night.

You may reserve your room online for the meeting dates of October 22-25, or by calling the Reservation Office directly at 1-888-838-3439 referencing the 2018 STA Annual Conference.

You can request a specific view or bed type (King or Two Queen Beds) for an additional fee. Otherwise all bedding requests will be based on availability at check-in. The Cancellation Policy for all reservations is 7 days prior to arrival to avoid a 2-night room and tax charge. Group rate rooms are available until September 21, 2018 or until the room block is fully committed. 

After you click on the link below you will see: “Please note - Daily resort fee of USD 35 added to rate includes in-room Internet, fitness classes, beach pampering and much more!”

Please disregard this notice. The Committee has negotiated there would be NO additional Daily resort fee of $35 and our group will still receive all the added benefits.

Book your group rate for STA 2018 Annual Meeting  for the meeting dates 10/22-10/25/2018


SRQ Services LLC
Phone: 941.925.7733

Driving directions:

Sarasota/Bradenton International Airport (SRQ)
Total Est. Distance: 4 miles

  1. Depart Sarasota Airport by turning right onto University Parkway. Immediately get into the left hand lane.
  2. Turn left at the first light, US 41 (Tamiami Trail).
  3. Continue on US 41 (Tamiami Trail) for approximately four miles.
  4. The entrance to The Ritz-Carlton, Sarasota will be on your right-hand side, just after the intersection of Fruitville Road and US 41 (Tamiami Trail).

Tampa International Airport (TPA)
Total Est. Distance: 65 miles

  1. Depart Tampa Airport, follow signs to I-275 South (St. Petersburg).
  2. Continue over the Howard Frankland Bridge, through St. Petersburg to the Skyway Bridge ($1 toll).
  3. Continue over the Skyway Bridge and I-275 will merge with I-75.
  4. Take I-75 South towards Naples.
  5. From I-75, take Exit 210, Fruitville Road West (right turn onto Fruitville).
  6. Follow Fruitville Road approximately eight miles to US 41 (Tamiami Trail).
  7. Turn left on US 41 (Tamiami Trail) and immediately get into the right-hand lane.
  8. After 500 feet, turn right into the paved brick entrance of The Ritz-Carlton, Sarasota.